Our elevated philosophy calls for an elevated approach.

BIQ™ is our proprietary methodology, underpinned by a data-driven, traveller-centric, co-creation approach for amenity experience excellence.

Built on a 4-way system that puts travellers and facts at the centre of every project, it bridges the unique perspectives of the guests, the travel operators, brands, and our team, guiding the creation of experiences that travellers love.

From Insights to Experiences

In the world of amenities, we turn brand partnerships into collaborative opportunities, rather than mere supply chains. Our innovative philosophy combines both functional and emotional values to create genuine loyalty - resulting in unforgettable guest experiences.

The 8 steps of BIQ™

1/
Competitive Research

2/
Benchmarking

3/
Management Interviews

4/
Traveller Survey & Panel

5/
Persona & Customer Journey

6/
Experience Workshop

7/
Prototyping & Evaluation

8/
Implementation

Locations

Shanghai

Hong Kong

Sydney

Dubai

Shanghai Hong Kong Sydney Dubai